DRAMA VS REALITY ARCADE GAME AND DOOH
Drama and Reality are the two biggest genres watched on ITV Hub. So we positioned these fandoms against each other in a fight for the supreme genre. ITV's Drama Vs Reality arcade game was born: a fully playable 16-bit game within the ITV Hub
Tens of thousands of players played, The Game won silver at the Design Awards and Gold at Creative Circle. It was ad of the week in some industry rag and featured in the Daily Mail, Creative Boom, and Techtimes. I also got lots of incriminating soundbites of celebrities.
Every detail of this classic beat-em-up was achieved with full historical accuracy.
Six full-motion backgrounds were accompanied by six custom tracks from ITV shows. we also recorded hundreds of custom soundbites of each of our fighters.
Each character had a full suite of punches, kicks, jumps, take damage, blocks, and a special move.
The OOH campaign was built directly out of the game engine - an industry first
